FedEx Case Study
Driving Increased Leads Through A Seamless User Experience. More..

Driving Increased Leads Through A Seamless User Experience. More..
Providing channel partners with collateral and an online platform that allows them to co-brand, dispatch and track marketing campaigns may sound like a great idea but realistically how many resellers actually use them? Most of the time it’s a great deal of extra work with no (or very little) reward so the question is why bother?
Have you ever had an employee with a valid certificate leave your company only to find out later that it negatively impacted your level in a Partner Program? Were you quickly scrambling to find someone else within the company to study for the exam and pass it before you could take advantage of the benefits again? And were you also confronted with the reality that ‘not all employees are equal’ – some are more competent in one area than another and not everyone passes the exam the first time around.